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Designers

The majority of the furniture models found on this website are from Modernism Movement spanning in time from the early 1900 to the late 1970s. This subset of furniture is referred to as Modern Classics, as they are iconic pieces conceptualized by some of the greatest designers in the history of furniture. The words: "modern", "modernism" and "contemporary" when applied to furniture, art and fashion are not really quite the same as they refer to different eras and design mentalities.  Modernism was a movement that sprang from the early 20th century (about 1910) as new creative forces began emerging seeking to look forward toward innovation, originality and simplicity in design. There was a desire to eliminate the excessive ornamentation found in Victorian furniture designs and to incorporate new construction technology and materials.

Modern Furniture: Europe saw the first conception of the Modernism movement after the WW1. The war changed people’s perceptions about cultural values and traditions. They began to challenge the traditional manufacturing methods and materials, embracing the new. By 1930, Modernism had become a recognized and accepted design style. The furniture production was based on industrial techniques and the simple and practical forms achieved better economies and efficiency in production and materials.

The Bauhaus Modern period (1917  - 1933) rose in Germany with some great designers like  Walter Gropius, Mies van der Rohe and Marcel Breuer. This group of designers created a whole new aesthetic based on form and function using new technologies and social ideals to defy traditional ideals of décor. In 1925 in France, Le Corbusier was promoting his L’Epirit Nouveau modern design style. In 1929, at the Salon d’Automne, Le Corbusier, along with Charotte Perriand, Pierre Jeanneret, created sculptured furniture using tubular steel, hide and canvas upholstery and glass. The designs were so radical they were not immediately successful.

Just prior to World War II, the Scandinavian countries were formulating their own sense of modernism, with their innovative designs of uncompromising quality. The Modernist approach in these countries grew out the traditions in each of their respective countries; for example, the Swedes used lighter woods, the Danes deep rich mahogany. The early designs of Scandinavian Modern incorporated their traditional woods, joinery and framework techniques and applied modern lines and tools to create the universally appealing Scandinavian designs. Some of the best known Scandinavian Mid Century furniture designers of the Scandinavian Modern era include Hans Wegner, Arne Jacobsen, Finn Juhl , Poul Kjaerholm and Borge Morgensen; all of whose furniture designs we are working to replicate at the highest quality at affordable prices.

Mid-Century Modern: After World War Two, also saw the birth of another era of Modernism, now known as Mid-Century Modern. Designers throughout the rest of Europe and the United States were inspired by the softer form of Scandinavian Modern furniture and began creating a new breed of Modern Classics. The emphasis during this time was to produce furniture that was contemporary in design, yet durable; well made using the latest technologies; yet affordable. There was a move toward organic forms, pieces that were visually pleasing when viewed from any side, using new plastics and bold colored fabrics that were available for the first time. Some of the best known designers of the Mid-Century Modern era include Charles and Ray Eames, Eero Saarinen, Verner Panton and Isamu Noguchi.

Contemporary Furniture Designs: Furniture design theory involving "modern" did not end after 1970, however, the design world did move to a new Post Modern era. Affordable, high quality, furnishings did not fall out of favor, and designers continue to create new looks and trends using the latest technologies and textiles. This genre of minimalist, trend conscious and refined furniture is regarded as “Contemporary” and can be found in many websites and furniture stores.

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